I’ve got
six themes to pick from so I thought it would be best to research all of theme
before I finally made a decision on which one I wanted to use for my article.
Let’s start with the first one on the list:
1. Ageless Beauty.
One thing
that I have learnt so far is that is pretty difficult to find information about
these themes. As soon as I had typed in these words all it seemed to be links
to ageing products. I remember a time where all the adverts on the television
just seemed to be for ‘X anti-ageing cream’ with one brand even boasting the
ability to make the user look ‘ten years younger’. Now the adverts are no
longer as insulting as they used to be. There’s just lots of science thrown
into now because we live in a day and age were we demand proof to believe in a
claim. Where would I even start? It seems as though we are trying to make our
older ladies into iconic ladies and I’m cool with that, as beauty doesn’t
expire.
2. Real Beauty.
Interesting,
it seems that Dove dominate the first 2-3 pages of Google search for this. It’s
their campaign that I can’t stand. I can’t even really explain why either.
Never really been one to play attention to trends but what I have found that
what is most likely to happen is that after the really make-up heavy year (2016)
I think that we are likely to see sheer coverage foundations, dewy faces and
natural make up. Another way to look at Real
Beauty is an unfiltered version of someone. Models who work at Ugly Agency I would be happy to argue
are some of the pioneers of Real Beauty. I think this covers quirky make up as
well as someone who looks pretty without a painted face.
3. Wellness Delivers Beauty.
This is
something I shy away from as I don’t have the healthiest diet. I guess my
definition of a balanced meal is when I pick up the plate that it doesn’t all
fall off one side. It’s become a really common thing now to see people turning
to healthy living to promote healthy skin. Herb Life, Boo-Tea, [insert more
peculiar teas that people drink]. I have to admit that I did noticed that
drinking more water and less sugary drinks made my skin clearer and less dry. I
guess this is a topic I’d probably shy away from because I’m not that clever on
the science side of things. I can say though that having a healthy state of
mind delivers beauty.
4. Natural and Organic Beauty Products.
This one
sparks an interest for me because I have a friend who is just starting up her
own soap and cosmetic company. She runs it on the side as a second job and I
have been loving watching the progress. We prefer to try and use natural
products because we know that some chemicals are bad. Shops like Lush boom in
times like this because their products are unique, cruelty free and natural. I
remember meeting someone when I was 15 who didn’t wear deodorant and when I
asked her why she told me it was because the aluminium in them were really bad
for you. So, some people take this as gospel. I think I’d like to shoot some
images for this one using the Natural elements as inspiration (Water, Fire,
Earth)
5. Gender Neutral
With
sexuality becoming a slightly less taboo subject than it used to be the
standards have changed. It is more common to see Gender Neutral fashion and
almost Gender Neutral models. I really like this idea because it sometimes hard
to break the barriers that have already been made. If a guy wants to wear a
skirt who am I to judge? If a girl wants to look like James Dean why should
your opinion of the norm stop her? I’m not really sure how I’d shoot this I
guess I’d have to put some more thought into it. As it’s really popular at the
moment I wouldn’t want my photos to look like a knock off. I guess looking at
trends such as the undercut hair, bushy products, top knots, barbering for
women and male icons wearing make up (Jeffree Starr and Manny MUA)
6. High Tech/Beauty Innovation
This was
the one I was most drawn to start with the more I tried to read into it though
the more I felt lost. I just didn’t really know where to start. New products
and new techniques to me, are what pave the way for modern beauty. Products
that can be used in multiple ways or in ways that have been found by thinking
out of the box make for some of the most interesting looks that we have seen so
far. When googling this something I found interesting was that a common theme
from this was high end skin care products popping up because of their ‘ high
tech formulas’
